Privacy Policy
Last updated: June 5, 2026
This Privacy Policy describes how Lunevella ("Lunevella," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our website, place an order, create an account, contact us, subscribe to marketing, or interact with our online store.
1. Information We Collect
We collect information that you provide directly to us, information collected automatically when you use our website, and information we receive from service providers that help us operate our store.
Information you provide may include:
- Name, email address, phone number, billing address, and shipping address.
- Order details, product preferences, sizing selections, returns, exchanges, and customer service messages.
- Account login information, if you create an account.
- Reviews, survey responses, messages, photos, or other content you choose to submit.
- Marketing preferences, such as email or SMS subscription choices.
Information collected automatically may include:
- IP address, device type, browser type, operating system, language, referring pages, pages viewed, clicks, search terms, and approximate location.
- Cookie identifiers, pixel identifiers, session data, shopping cart activity, and checkout behavior.
- Information about how you interact with emails, ads, and website features.
Payment information:
We do not store full payment card numbers on our own systems. Payments are processed by Shopify Payments, PayPal, card networks, and other payment providers available at checkout. These providers process payment data according to their own security and privacy practices.
2. How We Use Information
We use personal information to operate our store and provide a reliable shopping experience, including to:
- Process orders, payments, shipping, returns, exchanges, and refunds.
- Confirm purchases, send order updates, and provide customer support.
- Maintain your account, cart, wishlist, preferences, and shopping history.
- Improve product descriptions, size guidance, website performance, and customer experience.
- Personalize product recommendations, promotions, and website content.
- Send marketing emails or messages if you opt in, and allow you to unsubscribe.
- Detect fraud, abuse, payment risk, security incidents, or violations of our policies.
- Comply with legal, tax, accounting, customs, and regulatory obligations.
- Enforce our Terms of Use and protect our rights, customers, and business.
3. Cookies And Tracking Technologies
We use cookies, pixels, tags, and similar technologies to keep the website working, remember your preferences, measure performance, understand shopping behavior, and support advertising.
These technologies may help us:
- Keep items in your cart and remember checkout progress.
- Understand which pages, products, and campaigns are useful.
- Improve website speed, layout, product pages, and sizing information.
- Show relevant ads or measure ad performance on platforms such as Google, Meta, TikTok, Pinterest, or similar services.
You can control cookies through your browser settings. Some website features may not work correctly if required cookies are disabled. Depending on your location, you may also see cookie consent tools or privacy preference options.
4. How We Share Information
We share personal information only as needed to operate our business, provide our services, comply with the law, or protect legitimate interests.
We may share information with:
- Shopify and ecommerce platform providers.
- Payment processors, fraud prevention providers, banks, and card networks.
- Shipping carriers, fulfillment partners, warehouse partners, customs brokers, and delivery service providers.
- Customer service, email, SMS, review, loyalty, analytics, and marketing providers.
- Advertising and measurement partners, where permitted by law and your privacy choices.
- Professional advisers such as lawyers, accountants, auditors, and insurers.
- Government authorities, regulators, law enforcement, courts, or other parties when legally required.
- Successors or buyers in connection with a merger, acquisition, financing, restructuring, or sale of business assets.
We do not sell your personal information for money. Some privacy laws may define certain advertising or analytics sharing as "selling" or "sharing." Where required, you may opt out of those activities.
5. International Data Transfers
Lunevella serves customers in multiple countries. Your information may be processed in countries other than where you live, including the United States, Canada, the European Economic Area, the United Kingdom, China, or other locations where our service providers, fulfillment partners, or ecommerce systems operate.
When required by law, we use appropriate safeguards for international transfers, such as contractual protections or other lawful transfer mechanisms.
6. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, resolve disputes, prevent fraud, comply with legal obligations, and enforce agreements.
Retention periods may vary depending on the type of information. For example, order and transaction records may be retained longer for tax, accounting, customs, fraud prevention, and legal compliance purposes.
7. Your Privacy Rights
Depending on where you live, you may have rights to:
- Access the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Request restriction or objection to certain processing.
- Request a copy of your information in a portable format.
- Withdraw consent where processing is based on consent.
- Opt out of certain targeted advertising, selling, or sharing of personal information.
- Appeal a privacy rights decision where applicable law provides that right.
To exercise your rights, contact us at privacy@lunevella.com. We may need to verify your identity before completing your request. We will not discriminate against you for exercising privacy rights.
8. California And U.S. State Privacy Rights
If you are a California resident or live in another U.S. state with applicable privacy laws, you may have additional rights regarding access, deletion, correction, portability, and opting out of certain targeted advertising, selling, or sharing.
Categories of personal information we may collect include identifiers, commercial information, internet or network activity, approximate location, payment-related information, customer service records, and inferences related to shopping preferences.
We collect this information for the business and commercial purposes described in this Privacy Policy. We may disclose these categories to the service providers and partners described above.
To opt out of targeted advertising, selling, or sharing where applicable, use any privacy preference tools available on our website or contact privacy@lunevella.com with the subject line "Privacy Opt-Out."
9. Email And SMS Marketing
If you subscribe to marketing communications, we may send you product updates, promotions, style inspiration, reminders, and offers. You can unsubscribe from marketing emails by using the unsubscribe link in our emails. For SMS, follow the opt-out instructions in the message.
Even if you opt out of marketing, we may still send transactional messages related to your orders, account, security, returns, or customer service.
10. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, payment system, or transmission method is completely secure. You are responsible for keeping your account credentials confidential.
11. Children's Privacy
Our website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact privacy@lunevella.com and we will take appropriate steps.
12. Third-Party Links
Our website may link to third-party websites, apps, payment providers, social media platforms, or services. We are not responsible for the privacy practices or content of third parties. Please review their privacy policies before providing information.
13. Changes To This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "Last updated" date. If changes are material, we may provide additional notice where required by law.
14. Contact Us
For return, refund, exchange, or store credit questions, contact us at:
Company Name: Hong Kong Epin Hall Co., Limited
Registered Address: UNIT D, 18/F GOLDEN SUN CENTRE 59-67 BONHAM STRAND WEST SHEUNG WAN, HONG KONG
Contact Email: service@lunevella.com
Governing Law: These Terms shall be governed by the laws of Hong Kong.
Jurisdiction: Any disputes shall be subject to the courts of Hong Kong.
